The BAIC BJ30e is a compact Off-Road from the Beijing Automotive Industry Corporation (BAIC) designed for urban use, while offering some off-road styling cues and rugged appeal. Unlike the larger models in the BAIC BJ30  series, the BJ30e is positioned as a city-friendly Off-Road with efficient powertrains, tech-forward features, and comfortable interior space. It’s particularly appealing to drivers who want the adventurous look of an Off-Road without the large size or high fuel consumption.